Debra Moffitt
PROJECTS
Content Strategist
Content created for patients and aligned with CSL's values
I'm the lead planner, writer and editor for CSL.com's Vita content hub, which publishes three to five new items each week. Surveys, articles, videos, infographics and quizzes explore the patient experience and provide plain language explanations about science, medicine and biotech innovations.
Organized planner
Well managed calendars, review processes and SEO
I selected CSL's editorial calendar tool DivvyHQ.com after an extensive vendor review; I designed the calendar structure and trained team members; I codified internal review processes for social and web content to ensure medical, legal and regulatory compliance; I created content (and meta data) that delivered organic traffic and Google rankings.
Content
Marketer
Strategic content for brands
While at KidsHealth.org, I led content creation for partnerships with Cheerios, Sesame Street, the NBA and the Michael Phelps Foundation.
Multimedia producer
High-engagement content
At KidsHealth.org, I produced dozens of videos/animations, including a 17-part series on the human body that continues to receive millions of views. I authored the Pink Locker Society book series and published essays in Slate and other publications.